client
Gerdau
country
Brazil
service type
BRAND FILM
year
2024
Gerdau Mais:
More Humane.
More Digital.
BRAND CHALLENGE
For the launch of Gerdau Mais, the online shopping platform of the Gerdau Group, we embarked on a dynamic two-phase project, highlighting the human and digital essence of the tool. Initially, we produced a central video that conveyed the personalized experience of the platform, guided by the concept "Gerdau Mais. More human. More digital. More for you." In the second phase, we created the series "Inside Gerdau Mais," composed of short videos destined for stories and social media. These animated tutorials revealed the various tools, features, and areas of Gerdau Mais.
OMZfilms' strategy of transforming concepts into impactful visual narratives generated results far beyond increasing awareness. We managed to solidify the position of the Gerdau brand and significantly boost traffic to the website more.gerdau.com.br, adding tangible value to our client's business.
client
Gerdau
country
Brazil
service type
BRAND FILM
year
2024
Gerdau Mais:
More Humane.
More Digital.
BRAND CHALLENGE
For the launch of Gerdau Mais, the online shopping platform of the Gerdau Group, we embarked on a dynamic two-phase project, highlighting the human and digital essence of the tool. Initially, we produced a central video that conveyed the personalized experience of the platform, guided by the concept "Gerdau Mais. More human. More digital. More for you." In the second phase, we created the series "Inside Gerdau Mais," composed of short videos destined for stories and social media. These animated tutorials revealed the various tools, features, and areas of Gerdau Mais.
OMZfilms' strategy of transforming concepts into impactful visual narratives generated results far beyond increasing awareness. We managed to solidify the position of the Gerdau brand and significantly boost traffic to the website more.gerdau.com.br, adding tangible value to our client's business.
